Sweet As Challenge 2025 | Southend Business Group

Participation Terms and Conditions

The following terms and conditions apply to any businesses that register to participate in the challenge for 2025.

To create a signature hot chocolate drink unique to your business
To have the drink available for sale to the public at all times your business is open from Friday the 27th June to Sunday the 13th July inclusive.
To promote the Sweet As Challenge event, including your participation, in all your marketing messages from the beginning of June until the end of the event. This particularly includes social media posts and the display of material provided by the Southend Business Group to your business. The Southend Business Group will provide a private Facebook group to which you can post or share, to allow the Southend Business Group to re-post your material on its social media feeds.
To provide the Southend Business group with vouchers for four of your Hot Chocolate drinks that can be used for promotional purposes including distribution to event sponsors and social media influencers.
To hold a supply of the "Sweetstake" (Sweet As Sweepstake) entry forms, and to provide one to any member of the public who has purchased a Hot Chocolate Drink and requests a form.
To hold a supply of "Sweetstake" stickers, and to provide one or more to any member of the public who has purchased a Hot Chocolate Drink and requests a stamp (only one stamp per Hot Chocolate please),

All participating businesses will need to agree to these terms and conditions before being allowed to register.

There is a fee of $200 plus GST for businesses to participate in the Sweet As Challenge 2025. The Southend Business group will issue an invoice once your participation request has been checked for completeness. This invoice will be due for payment by the 1st June.

If you are a current member of the Southend Business Group and have paid your annual membership subscription, then you are entitled to claim a 25% discount on the participation fee.