The custom decorated art trees have been installed on High Street. Each tree has been decorated by a different local artist, so take a stroll along the street in the Southend precinct and admire the designs. These trees have been sponsored by the Hutt City Council a in support of the Southend Business Group objective of promotng the street and its businesses.
Central City Christmas Window Decorating Competition
This year the Southend Business Group is merrily challenging its fellow Central City businesses to a Christmas Window Challenge. Like in previous years we encourage you to decorate your street facing business windows in celebration of the silly season. This year we want the focus to be on Christmas Trees. The Southend is organizing Christmas on High and it is all about Christmas trees, on the street and in the windows. Christmas on High is a multi-year plan to bring a sense of festivity into the CBD.
We encourage you to use lights, Christmas decorations, your holiday merchandise, the more creative the better! The more unique the better! A trail map will be designed, marketing and event promotion is included with participation in the competition.
And the winning window can garner the business $750 towards their December power bill.
Signs in the High Street featuring the Southend branding. Help make the Southend an identifiable precint by using the branding for your store or other communications. Contact the SEBG if you would like details of the branding including artwork.
The Southend Business Group welcomes back Massey University’s “The Living Lab” Pop-up Campus for social interventions through the design course – Urban Camouflage.
For three weeks this November, 20 students will work from a pop-up campus to look at what types of interventions and placemaking methodology could be used to design spaces in Lower Hutt to make them more fun and attractive for people to use.
The students will look at two locations in High Street that align with the Southend Business Group’s (SEBG) plan of action – to activate the south end of High Street.
Hutt City Council’s About Space Programme wants to team up with local artists, creatives and Christmas fanatics to bring back a new edition of the Re-Tree Christmas Tree Pop-up Exhibition to Central Hutt. As in previous years we are looking for art inspired unique Christmas trees to hold an exhibition that will be open to the general public during the Christmas shopping season.
Re-Tree celebrates creativity in our city with a pop-up exhibition of Christmas trees designed and created by locals, whether they are artists, designers, crafters or people that just love Christmas. All trees will be displayed in a public exhibition in a vacant store front to create a gallery of trees over the Christmas season, bringing humour, enjoyment and a twist on tradition to the Central Hutt this year.
Massey School of Design students return this year to work on two projects in the Southend precinct. A focus this year will be the southern entrance to the precinct, and Andrews Ave will once again also receive attention. The students will be based at The Living Lab Pop-up Campus in the mezzanine space of the Atrium Cafe, 215 High Street.
There will be a formal welcome for these students at the Atrium Cafe on Wednesday 18th November at 10:30am. All Southend members are invited to attend this function.
Christmas on High will be a celebration of unlimited Christmas trees in Southend, Lower Hutt. ‘Southend’ is the area around the southern end of High Street, up to Margaret Street, including Laings Road, Andrews Ave, Margaret Street, Dudley Street and Queens Drive.
SEBG feels bringing festivity to High Street in the lead up to Christmas will increase foot traffic to the area to help boost business profile and sales. We can achieve this by bringing visitors onto the streets to view the Christmas tree trail created by all of us.
We need you to create your own unique Christmas tree fitting your brand. There are no restrictions on materials used, shape or size. This is an opportunity to get your creative juices flowing!